Experiencial

Vision 2030 is a top priority for the Saudi government. Craft was entrusted with a critical first phase of the Vision’s Quality of Life Initiatives, driving the creation of an exciting, unique cultural and creative district in Riyadh, by designing and constructing the contemporary art exhibition space, “Jax 01.”

Conceived to foster a dynamic urban space and promote technology, Digital City is a landmark mixed-use destination in Riyadh. Instantly recognizable for its 4 golden towers that sparkle in the sun, they now light up the night sky as a brilliant light-filled canvas with over 45,000 LEDs.